PROJECT: PixelFlow Digital
Class: Illustration Graphics
Media Used: Adobe Illustrator
Created 2025
SYNOPSIS
PixelFlow Digital is a fictional company that specializes in creating high-quality digital products. For this assignment, the objective was to design a logo for a fictional company of our choice. I chose PixelFlow Digital because it represents a modern web design agency focused on building sleek, professional, and user-friendly websites. The company helps businesses strengthen their online presence through attractive website design, effective SEO strategies, and comprehensive digital marketing services. With this in mind, I envisioned a logo that reflects the company’s values, which is clean, efficient, and innovative. I aimed for a minimalistic design using geometric shapes that subtly communicate the brand’s identity and the concept of digital "flow."
PROCESS
First Drafts
I really wanted to explore the message behind PixelFlow as a brand and reflect that in the design. I started by focusing on the word “Flow,” aiming to create a sense of movement that originates from pixels, tying directly into the company’s name. I experimented with integrating pixel elements as the source of that flow. I also tried designing a monogram, since my research showed they’re a popular choice for modern logos. However, neither concept fully captured the feel I was going for, so I continued refining the design to better align with the brand’s identity and tone.
Getting Closer…
After experimenting with the “flow” aspect of the name, I shifted focus to the “pixel” itself, aiming for a sleeker and more modern design. I explored concepts like placing a pixel within another pixel to create a layered, dimensional look. I also tried incorporating a pixel inside a flowing circular shape to symbolize motion and digital fluidity. These ideas were meant to reflect both structure and creativity, which are key qualities of a design-focused company like PixelFlow. Unfortunately, they still didn’t fit the vision I had.
Not Quite…
I really liked this version of the logo because it felt dynamic and visually interesting, but it still didn’t fully capture the professional, sleek vibe I was aiming for. I added an arrow to represent the clicking associated with computer graphics, tying into the digital nature of the brand. I kept the arrow within the pixel-shaped diamond to maintain structure and consistency. To hint at movement and the “flow” in PixelFlow, I added a subtle curve behind the design.
FINAL
I was finally able to achieve the sleek, professional vibe I had been aiming for. I took inspiration from the geometric, minimalistic styles commonly seen in other brands within the design and tech industries. The final concept allowed me to retain the essence of both “pixel” and “flow” in the name. I used four diamond shapes to represent pixels, with three darker diamonds on top forming a subtle wave to convey motion and continuity. This design felt clean, modern, and symbolic, capturing the brand’s identity while maintaining a strong visual presence that would work across various platforms.