PROJECT: Pan Con Leche Bakery
Class: Fundamentals of Digital Design
Media Used: Adobe Illustrator, Adobe Indesign
Created 2024
SYNOPSIS
This project involved designing a logo and business card for a fictional company. Drawing inspiration from my love of bakeries, I created branding for a Hispanic bakery and café named Pan con Leche Bakery & Cafe. The goal was to reflect the warmth and cultural richness of traditional Mexican baked goods. The logo features a “concha,” a popular and recognizable Mexican sweet bread, paired with a steaming cup of coffee to evoke comfort and authenticity. Through this design, I aimed to capture the inviting atmosphere of the café while highlighting cultural identity and appealing visuals suitable for use in both print and digital formats.
PROCESS
Initial Sketch
For this logo, I envisioned a circular design that would feel warm, inviting, and culturally rooted. I wanted to feature one of Mexico’s most recognizable pastries, the concha, paired with a steaming cup of coffee to represent comfort and tradition. The circular shape helped unify the elements while giving the logo a cozy, café-style feel. I began by sketching the concept in Procreate. This design aimed to celebrate Hispanic culture while visually communicating the identity of a bakery and café that feels both homey and authentic.
FINAL LOGO
I completed the logo fairly quickly in Adobe Illustrator, staying true to my original sketch. The design came together naturally, as I had a clear vision from the start. I chose to make the concha pink, reflecting the most common and recognizable color for this traditional Mexican sweet bread. To add contrast and visual balance, I made the brushstroke beneath the logo teal. I used light, soft lines to illustrate the steam rising from the coffee, adding a sense of warmth and motion. For the text, I selected a handwritten-style font to enhance the cozy, approachable feel of the brand.
Business Card
For this next step I used Adobe, InDesign. To maintain the inviting and cozy aesthetic of the brand, I chose a warm background color for the design. I added small heart details in each corner using Procreate, giving the layout a personal and charming touch that reflects the café’s friendly atmosphere. To organize the content clearly, I used double-line borders to frame the information, creating a clean and structured layout. The card includes essential contact details such as a phone number, email, and website, ensuring it's both functional and visually appealing. Every element was selected to support the overall brand identity of warmth, care, and approachability.
